Allstate’s Purple Purse Challenge

Domestic violence affects 1 in 4 women in her lifetime – yet it’s a difficult topic to talk about.

To get the conversation started and raise awareness for domestic violence, The Allstate Foundation created the Purple Purse Challenge. Women’s Resource Center is one of more than 160 nonprofit organizations across the country asked to participate.

With 98 percent of victims also suffering financial abuse, where an abuser will limit access to money and credit, often keeping her trapped in a dangerous situation, these services are critical to help women break free and stay free. To encourage public donations for local organizations competing in the Allstate Foundation Purple Purse Challenge at, the Allstate Foundation is investing $500,000 in Challenge sweepstakes and contests.

The Women’s Resource Center is dedicated to the mission of providing services to enable Domestic Violence survivors the opportunity to rebuild their lives.  Our Transitional House program allows the survivors to return to work or to access educational opportunities that will allow them to become self-sufficient.  The program also helps to support the residents in creating budgets, paying off bad credit, and beginning a savings plan.

The Allstate Foundation’s Moving Ahead Through Financial Management curriculum that empowers victims to be financially self-sufficient. The curriculum offers tools to address the complex financial and safety challenges of recovering from a financially abusive relationship.  The foundation provides domestic violence agencies free access to the curriculum and has trained more than 8,600 domestic violence service providers.

Now to the fun part of the program…. Part of being chosen for the Purple Purse Challenge allows us to raffle of a beauty designed by everyone’s favorite Scandal actress and domestic violence advocate Kerry Washington!!

For every $50 you donate through WRC’s Crowdrise page, your name will be entered into the raffle.  You can also help WRC to meet each weeks challenge and earn us additional money from the Allstate Foundation.  Each individual who signs up to be a team leader on WRC’s Crowdrise will receive a Purple Purse Tassel to show your support.

You can sign up to be a leader now but please don’t start donating until Oct. 1st when the Challenge begins.

Weekly Challenges:

October 1st: Allstate will match the first $250 raised today!

October 1st-6th: Raise at least $500 online and get entered for a chance to win $2,500. 10 winners.

October 6th-13th: I: The three charities to raise the greatest amounts of money win $10,000 each. 3 winners. OR – II: Get at least ten donations and get entered for a chance to win $10,000. 3 winners.

October 13th-20th: Top 50 Charities that raise the most this week get $1,000

October 20th-27th: Get at least ten donations for one entry to win $10,000 and every additional ten donations gets you an additional entry to win. 5 Winners.

October 27th: 2015 Purple Purse Challenge ends

Grand Prizes 1st Place gets $100,000

2nd Place gets $75,000

3rd Place gets $50,000

4th Place gets $25,000

5th Place gets $20,000

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